Our Story

Welcome to IndiBlu Boutique




IndiBlu Boutique is a unique online lifestyle boutique of modern bohemian infused fashion + eclectic ethnic treasures curated from all over India.

IndiBlu Boutique features our own Eco-Friendly line of women's clothing made from re-purposed vintage silk saris to create our Boho Indo-Western line. We also carry an eclectic ethnic mix of Indian bags which we customize with beautiful and exotic details, unique home décor items as well as handmade and vintage jewelry & accessories ….. all in a lovely bohemian mix.



IndiBlu Boutique began in 2014 as "The Little Shop" in the tropical paradise of Goa and has grown into "IndiBlu Boutique". The two visionary owners of the IndiBlu brand and boutique are Rahul and Amy Sharma, a dynamic husband and wife team based in Varanasi, India.

Their vision is to produce unique pieces made from beautiful used vintage saris to add new life and use to these traditional cultural textiles as well as to promote and support sustainable conscious fashion. You will also seem them traveling throughout India to uncover unique treasures to offer in their online boutique.



IndiBlu Boutique is committed to creating a fashionable, globally inspired Boho brand in an Eco-Friendly way to support ethical fashion that is good for everyone from maker to consumer. By re-purposing previously used vintage saris for our clothing line we are also able to promote the beauty of the Indian artisan tradition of sari making. Buying our clothes is supporting a sustainable, vibrant future for the fashion industry and the world. The reuse of these antique sari fabrics is a means of production that is friendly to the environment.We focus on beauty, simplicity and sustainability to create something of true value.

We believe that today's woman deserves to wear stand out pieces that express her individuality while being versatile enough for every occasion; whatever she is doing, wherever she is.

All our collections are designed to emphasize diverse cultures and global fashion trends while bringing the electric Indian colors and India chic style to your daily wardrobe. We create a fusion of vintage saris with modern bohemian styling so our customers can participate in sustainable fashion. 

We are lucky to live in Varanasi which is world renowned for its sari production and are able to handpick saris for our clothing collection. We put great effort and joy in hand selecting every single sari for the most beautiful patterns, colors and quality to procure the best choice for each of our designs and individual garments.

We love that women use their imaginations and creativity to create a truly unique and individual look by combining our clothing and accessories for a unique and fashion forward look, daring to be different…. bringing out the free spirit and gypsy heart within.


ZERO WASTE - Conscious Fashion

As a sustainable brand we always search for different solutions to limit waste. Our Zero Waste concept and goal is to use the entire sari piece that is used for our garments. We use the remnants and leftover cuttings of fabric for other pieces such as our “Patchwork Tank Top” and “Silk Sari Scarf”.



We divide our time in India between the historic city of Varanasi in North India and the tropical paradise of Goa. The fusion of the rich cultural influences of the North and the beach vibe of Goa's tropical beaches help to shape the bohemian styles and colors of our IndiBlu clothing brand, our handmade jewelry and the treasures we find for you!

You can find us setting up shop each season from November to April in Goa at the famed Anjuna Market and Saturday Market in North Goa and the rest of the year we are traveling in search of new designs and treasures for our online IndiBlu Boutique. 

We are so excited to have shipped our items to cities all over the US as well as Europe, Japan, Korea, China, Russia, Africa, Australia and New Zealand as well as exotic locales all over including the Maldives, Uruguay & more! We love that IndiBlu is travelling the world!

You can find the IndiBlu brand in shops in USA, Holland, Switzerland, Denmark, Greece, Goa, Varanasi and Germany with more joining the IndiBlu family all the time. You too can be part of the IndiBlu Wholesale family from any part of the world!